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Lindsay Smith is a dedicated experience strategist and storyteller who has spent nearly two decades crafting unforgettable customer journeys and professional relationships. Inspired by her early love of planning, she has honed her skills as a former Chief Strategy Officer, growing entire regions by focusing on what she values most: making people feel like VIPs. Guided by a deep belief that people remember experiences more than branding, Lindsay’s radical, relationship-first philosophy challenges conventional business principles by prioritizing authentic connections over products or services. She reverse-engineers growth strategies by first building genuine relationships, helping businesses create long-standing, repeat customers and organic, word-of-mouth growth. Lindsay’s work celebrates the “nice-to-have” elements that elevate interactions from ordinary to extraordinary, driving loyalty and revenue in ways traditional methods often overlook.

Drawing on nearly two decades of experience as a strategist, marketer, and Chief Strategy Officer, Lindsay reveals the proven methods that helped her grow a business region from the ground up—without a sales team and with minimal marketing. Instead of chasing clicks and ad impressions, she prioritized building relationships, curating meaningful experiences, and making both customers and team members feel valued. The result? Unwavering loyalty and revenue growth that traditional methods could only dream of.

In 2025, Lindsay published her debut book, “No One Needs Another Company Mug: Stop Branding. Start Experiencing.” which shares 10 secrets any business can implement to transform their customer experience leading to customer loyalty and revenue growth.