Laura M. Cummins
Laura M. Cummins began her career in the spa & wellness industry while it was in its infancy stages. From spa director to becoming an educator for an international skincare company, she quickly became enthralled with the marketing and sales component of this business. The president noticed her enthusiasm and decided to share his vast knowledge with her, which was such an amazing gift. After eight years with this company, Laura worked for another international brand and then operated two luxury spas in New Jersey. During this time, Laura was introduced to digital marketing and the beginning stages of social media. These contemporary marketing approaches took the world by storm, and being a natural-born teacher, Laura started teaching other small business owners how to implement these practices. After leaving her spa director position in 2008, Laura consulted for a few years, then she launched Nine Dotz Consulting in 2011. From creating a marketing plan to social media development, Laura is dedicated to helping small businesses connect the dotz so they can enhance brand awareness and increase revenue. In 2017, Laura was asked to become the President of the BW NICE Somerset County Chapter. Since her arrival, membership and meeting attendance has tripled, and, this organization continues to grow while building community.